Treadsy makes selling tires simple.

What we do

Treadsy: Your brand, our tire platform.

We make it easy for businesses to start selling tires and offering installation services without building everything from scratch.

With our white-label solution, you get the technology, product catalog, real-time pricing, expert support, and marketing guidance needed to launch fast and grow with confidence.

Best of all? Everything is customized to your brand, your tone, your look, and your customer experience. We're here behind the scenes, powering your tire business every step of the way.

Who we are

Born at the intersection of tires and tech, Treadsy was created to help businesses break into the tire market with confidence.

Our team of industry pros, tech experts, and retail veterans came together with one goal: to remove the complexity from tire retailing.

From product catalogs and pricing tools to expert support, Treadsy offers everything new sellers need to launch and grow.

Catalog

Pricing Tools

Support

We're here to empower our partners to hit the ground running and keep rolling!

Join the businesses growing with Treadsy

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Our story

Michael Welch

Michael Welch, OBE FRSE, is the CEO of Tirebuyer and Treadsy, leading the charge to modernize how consumers buy and install tires online.

With over three decades of experience in the tire and automotive industry, Mike is a digital commerce innovator focused on simplifying the tire-buying journey through technology, trusted partnerships, and robust nationwide installer networks.

His mission:
make tire shopping fast, transparent, and customer-first.

Before taking the helm at Tirebuyer and founding Treadsy, Mike was the founder and CEO of Blackcircles.com, the UK’s largest online tire retailer, which was acquired by Michelin in 2015. Under his leadership, Blackcircles.com became a pioneer in direct-to-consumer tire sales, setting the standard for how modern tire retail could operate.

Now based in the U.S., Mike brings that same disruptive mindset to Tirebuyer and Treadsy by building seamless, tech-enabled solutions that connect top tire brands, national retailers, and a growing installer network to make tire shopping easier, faster, and more customer-focused than ever before.

He’s passionate about improving customer experience, supporting independent installers, and driving the next generation of growth in the tire industry.

Explore real success stories
from our partners